Aspirational values don't change behavior or people. Even when they feel within reach, they often backfire because they don't reflect who's actually there. This is the exercise I use instead, and I've run it on Freedom Accelerator and Royals calls for the last eighteen months.
I'd rather you experience it. It starts with a few hard stories about the people who cost you the most, and it takes about twenty minutes. Somewhere in the middle it turns, and that turn is the reason I don't explain it first.
I can tell you what's on the other side.
For me, once the values, the vision, and the mission are defined, everything else comes from that. This work tells me who to hire next and which pieces need to be let go of.
The exercise sits in my private tools library with the rest of what I've built. One account opens all of it.
Opening it also puts you on my newsletter from Farewell Holdings. I write about building, fear, family, leadership, adventure, and the work of being here for the life I said I wanted, and only when I have something worth saying.
Opening it subscribes you to my newsletter. Unsubscribe whenever it stops being useful. What you write inside the exercise stays in your browser and is not submitted to Farewell Holdings.
Sometimes we're not curious enough about ourselves. The work is having conversations, getting deeper, and leveraging the wisdom of the room.