Last year I accidentally became a coach.
I’d never set out to do it, never dreamed of it, never planned for it. One moment, I was sharing my (admittedly wild) life story on a friend’s podcast, the next I was coaching the host… Then the content dropped to the masses and seven beautiful people reached out to me. They wanted me to help them on their journeys.
Over the next 18 months, I built some beautiful relationships one on one… And one of my clients practically begged me to build a collective. A place where they could do the work in the presence of others doing the same.
I designed the whole thing in October.
Frameworks designed to help business owners experience the freedom I do today (the same tools I used to have a zero hour work week). Each one paired with somatic exercises and deep questions to challenge every founder to work through their traumas and habits. It was ready before Halloween.
In January, the client who’d asked me to launch this pushed again. She wasn’t taking no for an answer. She wanted this mastermind of fellow humans doing the same work!
Years ago, I’d have had it all prepped, ready, and pushed out. I wore striving like a second pair of shoes. I pushed myself for decades, and I hid from my feelings by working harder.
Striving in that way no longer serves me. It no longer entices me. I want to be. Plus, I am blessed to no longer have a need to hustle. Our life is afforded by the work I did over the past 26 years in business. I don’t have to push like I once did.
So, I put the onus on her.
“If you want it so much, why don’t you build it and I’ll partner with you?”
The next thing I knew, we had a website, a funnel, webinars, even a newsletter. We had a steady stream of people who professed an interest in this crazy thing called “Somatic Business Coaching” but most surprisingly? We had members joining from day one.
People I deeply respected from different parts of my life. Men and women, ready to shift their relationships with money, success, legacy, and the parts of themselves that had control for decades without their consent.
That was February.
Yesterday, we set a date.
My plan all along was to sell 24 seats. To have 24 founding members who wanted to set the tone for what this whole thing would be forever. Each person that signed up, I told them we didn’t have a start date for the 12 week intensive. Instead, we’d meet weekly for an open coaching session with the whole community and set the start for when it filled.
These past few months of calls have been filled with magic.
I’d love to share all the testimonials received, to play to the marketer in me, and to maybe even catch your interest in joining… But I won’t use social media to play games.
You’re here reading my words and I want to share the wisdoms I learn.
So, I’ll simply put that into the world.
Plans change.
Yesterday we made the decision to set a date. Our official launch is the week of Summer Solstice. June 24th to be exact.
When you set a date, you challenge the universe. You draw a line in the sand that is too hard to take back… And it makes a difference. In the last 24 hours, I’ve received more interest in the work we’re doing than I have in weeks.
It’s like people somehow know that it’s time.
We don’t have 24 members. I guess it makes sense, we’ve done zero traditional marketing. No social blitzes, no affiliate programs, no launch, nothing I would have pushed for in my past life as a human doing. I’ve just shared my story.
Those who want to experience radical presence and build a deep legacy keep being drawn into it… And I am honored.
We may not end up with our goal met, but the tension and power of setting a date have made my heart grow with passion. I am so excited to bring the frameworks and practices to these incredible humans, and to continue to share what little wisdoms I may have with you all.