I’ve been teaching my kids how to use AI.
I’m far from a super user, and all of my written posts are still free of it. I use this space to truly think through the art of writing. But I know the next generation needs to wield AI like the incredible weapon it is. I know they need to be opened up to its possibilities now, not when the rest of the world has surged ahead.
My eldest and I were deep in conversation about the ethics of using AI in school, and I popped open my “Eric Farewell GPT”, an LLM (large language model) I’ve loaded with my book, my blog posts, my podcast interviews, and more, (I built this to allow my team to write in my voice to manage the back end of my coaching and mastermind businesses. It offered a prompt “Draft a marketing email based on Eric Farewell’s voice”.
One click later and it created some genuinely excellent copy (I’ll share it unedited below). My LLM knows I learned copywriting from Gary Halbert and Jay Abraham. It knows the cadence of my sentence structures, and it knows how important the last 7 years have been to my development, especially learning a new basis for what success means to me.
Reading it, I was hit with deep nostalgia (which Google says is a “sentimental longing or wistful affection for the past, typically for a period or place with happy personal associations”).
I don’t miss the hustle culture of internet marketing. I don’t miss the pressure of launch design, or the endless webinars, conferences, seminars, or happy hours… But there is a part of me that misses polishing my words. Split testing everything, and trying new formats that had never been tried before.
I loved creating copy, but loved editing it even more. It seems like a lifetime ago. I began my journey into marketing 26 years ago when I was just 13 years old. It was such a trial by fire, and demanded so much from me. I am deeply grateful for the experience, even the hardships.
So, if you enjoy reading my words… And you’d like to have them in your inbox in a new way, I’m leaning in and sharing things through a newsletter for the first time in almost two decades.
https://app.gohighlevel.com/.../mVcrXhrllRtsZJjftWcD...
(By the way, my rockstar assistant Maria made this website with my GPT… It’s not perfect, but it was zero effort for me, and absolutely good enough… SO freaking cool).
I’ve since taught the LLM the following prompt: “I'd like to add that never at any time should this GPT use an em dash — or emojis, Can you make that happen for me?” It acquiesced graciously of course.
I’d love to have you join me on the newsletter… And I’d love for your feedback on the one click marketing email it created below. If this post, or that one click letter it created speak to you, there may be something we should chat about soon. I’m here for it!
-Eric
P.S. If you still feel like I’ve left you hanging with how I’m teaching my kids AI, and the ethics of using it in school… I’ve followed a method I’ll credit to Geoff Woods for prompt creation. CRIT: Context, Role, Interview, Task. I share this knowledge with my children to help them understand the power of the tools.
The ethics are something that is an ongoing challenge for me. In a world where AI will power most of their lives, I still see the value in learning how to think through writing… And I want them to honor their commitment to follow their school’s values, one of which is that AI is not allowed until high school. Yet I recognize they need to know how to wield this tool as deftly as possible… So I share how I use it, and how I empower my teams to… Thus, this post 🙂
All AI From Here:
Hey [First Name],
I don’t know where this email finds you, but I imagine—if you’re anything like me—you’ve been feeling that subtle pull.
That whisper that says, “There’s more.”
More freedom. More alignment. More of your life lived on your terms.
I remember sitting in a quiet field once, the kind where the breeze has stories to tell if you’re willing to listen. I had just walked away from what most would consider a “secure path”—steady income, a clear roadmap, predictability. But it didn’t feel like mine.
That was the beginning of everything.
And here’s what I’ve learned since: the dream doesn’t chase you down. You build it, one bold decision at a time.
If you've been waiting for clarity, this is it.
If you’ve been stalling for permission, here it is.
If you’ve been holding back because of fear—know that courage is not the absence of fear. It’s action in spite of it.
I’m opening up space for a handful of committed people who are ready to stop dabbling and start living. Entrepreneurs, creatives, soul-driven leaders who are tired of waiting and ready to create.
This isn’t for everyone. It’s for the ones who feel the nudge and know it’s time.
[Link to offer / program / call to action]
Let’s walk this path with intention.
You bring the fire. I’ll bring the roadmap.
With gratitude and grit,
Eric